Joe McAlister is a digital artist and privacy advocate. Typically focusing on ‘metadata’ and the fascinating details it can reveal about ourselves. Whether it’s double personas, ambitions or small mannerisms these tiny pieces of data often left behind on social media can tell a much larger, more interesting picture.
“A.M.I” is an automated, personal, experience. Designed to reflect the sheer abundance of personal information available online, through mediums including Twitter. Give the piece your username and let A.M.I guide you though your online persona, highlighting the fine line between virtual and reality and how these often become intertwined and somewhat confusing.